Hi! I'm Radosław Mentel.
About me
For over 15 years I've been helping brands grow in the digital world. I'm a certified Google Analytics and Google Ads expert, and an official Google Partner.
My expertise isn't just business practice - it's also teaching. For over 7 years I've shared my experience as a lecturer at the Warsaw School of Economics (SGH), and as a judge of the prestigious semKRK Awards I evaluate the best campaigns on the Polish market.
Looking for support with analytics, want to tighten your sales funnels, or scale your business with precise online advertising?
Get in touch - let's talk about your goals.
- Over 15 years of experience
- You work directly with me (not a junior)
- No notice-period contract
- Focused on margin and net profit
- I work with a limited number of clients
- Teaching marketing at SGH (Warsaw School of Economics) for 7 years
Brands I've worked with
Over 15 years of analytics and campaign work - from e-commerce to automotive and finance.
- HPE
- Orsay
- Orange
- Nissan
- Credit Agricole
- Suzuki
- Saeco
- Intermotors
- Arval
- Filarum
- Artlife
- FreecoNet
- Finmarket
- Moose
- Meroway
- Morten.pl
- Felgeo
- Nashuatec
Certificates
Nine Google certifications in analytics, advertising, and AI. Scans available on a separate page.
Google Analytics
Web analytics certification - configuration, reporting, and data interpretation.
Mobile App Analytics Fundamentals
Google Analytics specialization in mobile app measurement.
Ecommerce Analytics
Google Analytics for e-commerce: from data to purchase decisions.
Google Ads - Search Network
Certification in running campaigns on Google Search.
Google Ads - Google Shopping
Product campaigns and Merchant Center management.
Google Ads - Mobile Advertising
Certification in campaigns targeting mobile devices.
Google Ads - Video Advertising
Certification in video campaigns on YouTube and the Google network.
Google Online Marketing Challenge / Course
Completed course covering the full scope of marketing within the Google ecosystem.
Using AI in Business Development
A five-week training program on using AI in business development, part of Google's „Umiejętności Jutra AI” (Skills of Tomorrow AI) program in partnership with SGH (2025).
Teaching at universities
I currently teach at SGH, sharing the same knowledge I use every day working with clients. I've also given guest lectures at ASBIRO and in Nysa.
Postgraduate Studies in Internet Marketing – Online, SGH
I teach web analytics and the practical aspects of search advertising.
Learn morePostgraduate Studies in AI and Automation in Marketing, SGH
I teach the use of automation and artificial intelligence in web analytics.
Learn moreMBA in Sales & Marketing, ASBIRO
Guest lecture: "Web Analytics in Practice."
Learn morePostgraduate studies, Academy of Applied Sciences in Nysa
Guest lecture on SEO.
Learn moreIn the media and at conferences
Beyond client work, I share what I know more broadly - as a judge, author, and interviewee.
Judge, semKRK Awards
For 9 editions I've been a judge at the semKRK Awards competition in the SEO, E-commerce, and Google Ads categories, and previously spoke there as well.
Learn moreInterview for DevaGroup
I shared my views on SEO trends for the DevaGroup agency blog.
Learn moreManager+
I publish articles in Manager+ magazine.
Sprawny Marketing
I've been interviewed for Sprawny Marketing magazine.
Let's talk about your Google Ads campaigns
Whether you're looking for someone to run your campaigns, need an audit, or want to improve conversions - write to me, and I'll tell you how I can help.
Google Ads campaign management and optimization
I take over your campaign and run it for real profit, not just spend.
Google Ads and Google Analytics audit
I'll check your campaigns, tags, and data - 9 out of 10 accounts have something wrong.
Conversion optimization
I look for weak points in e-commerce setups and the places where you're losing customers.