About me
Hi! I'm Radosław Mentel, a certified Google Analytics and Google Ads specialist with over 15 years of experience.
As co-owner of TOP4ALL, an interactive agency founded in 2006 specializing in website optimization, and Converslab.com, a conversion optimization agency founded in 2016, web analytics is part of my everyday work.
I'm also a Google Partner, so I can help you with online advertising too. Feel free to reach out!

Brands I've worked with
Over 15 years of analytics and campaign work — from e-commerce to automotive and finance.
- HPE
- Orsay
- Orange
- Nissan
- Credit Agricole
- Suzuki
- Saeco
- Intermotors
- Arval
- Filarum
- Artlife
- FreecoNet
- Finmarket
- Moose
- Meroway
- Morten.pl
- Felgeo
- Nashuatec
Certificates
Eight Google certifications in analytics and advertising. Scans available on a separate page.
Google Analytics
Web analytics certification — configuration, reporting, and data interpretation.
Mobile App Analytics Fundamentals
Google Analytics specialization in mobile app measurement.
Ecommerce Analytics
Google Analytics for e-commerce: from data to purchase decisions.
Google Ads — Search Network
Certification in running campaigns on Google Search.
Google Ads — Google Shopping
Product campaigns and Merchant Center management.
Google Ads — Mobile Advertising
Certification in campaigns targeting mobile devices.
Google Ads — Video Advertising
Certification in video campaigns on YouTube and the Google network.
Google Online Marketing Challenge / Course
Completed course covering the full scope of marketing within the Google ecosystem.
Request a free Google Ads campaign audit
If you need your campaign audited, leave your details. I'll check what can be improved.
Google Analytics setup and audit
9 out of 10 accounts collect inaccurate data. I'll check whether yours measures what it should.
Google Ads campaign consulting and audit
I'll review your campaign structure, keywords, and conversion tracking, and tell you what can be improved.
Conversion optimization
I look for weak points in e-commerce setups and the places where you're losing customers.