Step by step: how to install Google Analytics 4 on WordPress
Installing GA4 using Google Tag Manager — from creating an account to verifying that data is coming in.
Hi, I'm Radosław Mentel
Smart business owners don't scale revenue - they scale profit. Step by step.
No more mindlessly pumping budgets for a pretty ROAS. I run Google Ads campaigns that safely grow your business's real profitability.
- Over 15 years of experience
- You work directly with me (not a junior)
- No notice-period contract
- Focused on margin and net profit
- I work with a limited number of clients
- Teaching marketing at SGH (Warsaw School of Economics) for 7 years
Does any of this sound familiar?
Reports full of virtual wins
The agency celebrates a record ROAS and thousands of clicks, but at the end of the month your business account is still empty.
The "salesperson and junior" effect
An experienced expert sells you the service, but your money is managed by an intern learning optimization on your budget.
A contract with no way out
Campaigns are burning through your budget, but you can't leave - a 12-month contract keeps you locked into paying for losses.
Analytics chaos and guesswork
You hear that "the ads are building awareness" because the agency can't connect Google Ads to real profit at the cart level.
Time to break this pattern.
Instead of handing your budget to an agency, you switch to direct collaboration with an experienced expert - no middlemen, no rigid contracts, focused on real results.
I'll be upfront about it: playing for the same goal takes commitment from both sides.
Why work with me?
You pay for a senior, you get a senior.
You're buying my expertise, not agency overhead. You don't pay sales commissions or salaries for people forwarding emails. Your entire service budget goes into real work.
Zero trap contracts, no fine print
You stay for the results, not because a contract clause forces you to. I don't lock you into 12-month terms. We work together for as long as you see results — you can end the collaboration in any given month.
Full ownership of your data
Your accounts, your results, your data. Even if our collaboration ever ends, I don't take the setup or customer data with me.
A strict cap on projects
Full attention instead of mass-market volume. I don't take on every project that comes along. I work with a small group of companies, which lets me dig deep into their margins and treat them like my own business.
How can I help you?
You pay for a tailored approach, not off-the-shelf templates
Every business is different. Instead of one-size-fits-all packages, I tailor Google Ads activity directly to your business's realities and needs.
01
Google Ads management and optimization
For e-commerce and B2B companies that want to scale profit, not just spend.
I build and run campaigns (Search, Performance Max, YouTube, Demand Gen, Display, App) focused directly on the products and services that generate the highest margin. I cut out budget wasted on empty clicks and traffic that never turns into money in your pocket.
02
Google Ads & Analytics audit (GA4 / GTM / BigQuery)
An independent check on what's really happening in your account.
Miscounted conversions, duplicated events, or a poorly implemented Consent Mode v2 can completely break your ad algorithms. I examine the technical implementation of GTM tags, GA4 configuration, and how your accounts connect to Google Ads, Merchant Center, YouTube, and Search Console. I clean up the mess in the code, so you can make business decisions based on hard facts.
03
Conversion rate optimization (CRO) consulting
Turning existing traffic into real orders.
Paid traffic from ads is only half the battle. If your purchase path loses customers at every step, no ROAS number will save the outcome. I analyze user behavior and deliver concrete recommendations that turn abandoned carts into real profit.
04
Custom AI & automation support
Using the technology while keeping a human fully in control.
I put AI to work on what it does best: analyzing huge datasets, spotting budget anomalies fast, and finding non-obvious areas to optimize. I treat AI as an incredibly fast assistant, not the one holding the wheel. Every recommendation the algorithm makes passes through the filter of my 15+ years of experience before it's allowed to spend a single cent of your budget.
Brands I've worked with
Over 15 years of analytics and campaign work — from e-commerce to automotive and finance.
- HPE
- Orsay
- Orange
- Nissan
- Credit Agricole
- Suzuki
- Saeco
- Intermotors
- Arval
- Filarum
- Artlife
- FreecoNet
- Finmarket
- Moose
- Meroway
- Morten.pl
- Felgeo
- Nashuatec
Latest articles
News and tips from the world of Google Ads and Analytics
Videos
Step-by-step tutorials I recorded to go along with my blog posts
Request a free Google Ads campaign audit
If you need your campaign audited, leave your details. I'll check what can be improved.
Google Analytics setup and audit
9 out of 10 accounts collect inaccurate data. I'll check whether yours measures what it should.
Google Ads campaign consulting and audit
I'll review your campaign structure, keywords, and conversion tracking, and tell you what can be improved.
Conversion optimization
I look for weak points in e-commerce setups and the places where you're losing customers.