Blog

Articles on Google Ads, web analytics, campaign optimization, e-commerce, and AI in advertising and analytics platforms

28 September 202622 min read

BDOS.ai in practice: from automating work to owning decisions

AI won’t fix chaotic processes, it just produces mistakes faster. See how BDOS.ai changes a senior Google Ads specialist’s daily work, and why a mature process and an experienced specialist remain the biggest value in the age of AI agents.

21 September 202611 min read

Demand Gen campaigns before Black Friday 2026: what Google’s YouTube playbook means outside the US

Demand Gen & Black Friday 2026: Cracking Google’s YouTube Playbook

17 September 20269 min read

Google Ads Limited by Budget: What Changed for Target CPA and Target ROAS on August 17, 2026

On August 17, 2026, Google changed how Target CPA and Target ROAS operate in budget-constrained campaigns. Find out what to do before they eat up your results.

12 September 202616 min read

Performance Max Campaigns in Google Ads 2026: What Has Really Changed and What You Need to Know

Since its launch, Performance Max has had the same bad reputation: a “black box” into which you throw your budget and pray for results. In 2025 and 2026, Google gradually made much more detailed reporting and new control tools available-but that does not mean the problem has disappeared. In this article, I show what specifically […]

5 September 202626 min read

Why do conversions in GA4 and Google Ads differ? A complete guide to discrepancies

Google Ads shows more conversions than GA4 key events? That doesn’t necessarily mean an error. Discover the 5 sources of discrepancies and a reporting framework.

11 August 202611 min read

Demand Gen in 2026: what are these campaigns and how can you use them in Google Ads?

The traditional display network is undergoing its biggest transformation in a decade. Demand Gen campaigns in Google Ads are replacing classic Display, allowing you to reach users on YouTube, Discover, and Gmail before they even type a specific phrase into the search engine. Here is a complete guide to building demand in e-commerce, services, and […]

24 July 202614 min read

How much does a Google Ads audit cost, and when is it worth it?

How much does a Google Ads audit cost? Check the scope of the service, the factors influencing the price, and the situations where an audit really pays off.

8 January 20214 min read

Step by step: how to install Google Analytics 4 (GA4) in WordPress using Google Tag Manager

Switching from Universal Google Analytics to Google Analytics 4 may seem daunting. I had mixed feelings myself when I saw the new dashboard. I started looking for arguments for and against it, because Google Analytics 4 is still in beta and does not have all the features/reports that Universal Analytics had. The argument that ultimately […]

25 November 20197 min read

8 Reasons to Start Using Google Tag Manager

How would you like to be able to create custom remarketing audiences. Let’s assume you are interested in people who clicked the video play button, read 75% of the content on a selected page, or downloaded a PDF. With Google Tag Manager, you can send such events to Google Analytics and, based on them, create […]

15 November 201913 min read

Everything You Need to Know About Bounce Rate

Avinash Kaushik describes bounce rate as follows; according to him, these are users who came, puked and left. I would add that you have just brought in a user to whom you have little to offer, and they slap you in the face! However, there are exceptional situations, websites, and subpages that you will learn […]

16 September 20197 min read

Bounce rate vs. exit rate.

Google Analytics – Metrics Today’s post will give you a closer look at two important metrics in Google Analytics. Many users know what the bounce rate is and that its value is important for their online business. However, they do not know how and on what basis its value is calculated. The situation is similar […]

10 September 20198 min read

English-language blogs on web analytics.

What to read to become a web analytics ninja. Regardless of whether you are an analytics expert or a beginner, you can always improve your skills. No one is born an expert! Anyone who does not improve their skills in such dynamically changing conditions falls far behind in a very short time. Most of the […]