English-language blogs on web analytics.
Table of contentsExpand
What to read to become a web analytics ninja.
Regardless of whether you are an analytics expert or a beginner, you can always improve your skills. No one is born an expert! Anyone who does not improve their skills in such dynamically changing conditions falls far behind in a very short time.
Most of the latest and, at the same time, most up-to-date knowledge about changes, discoveries, and opportunities is published on blogs. Books available in bookstores are usually outdated by the time they go on sale. They are, of course, valuable, but the information they contain is usually not current.
I personally spend several hours a week reading blogs to make sure I stay up to date with the latest information.
There are many blogs, but I have tried to select the best ones in my opinion. Unfortunately, not all of them are developed and maintained regularly; however, even on those, the accumulated knowledge is worth the attention and worth supplementing.
P.S. The order is random
Avinash Kaushik’s Occam’s Razor Blog
Digital evangelist, co-founder, and Director of Education at Market Motive. He is also the author of two bestselling books, Web Analytics 2.0 and Web Analytics: An Hour a Day. These books are required reading for anyone who wants to get into web analytics.
On the blog, you will find a lot of information about using segmentation and multi-channel attribution.
Worth reading
Multi-Channel Attribution: Definitions, Models and a Reality Check
Analytics Talk
Justin Cutroni, author of the blog and 3 books: Google Analytics, Performance Marketing with Google Analytics, and Google Analytics Short Cut.
A blog whose latest post is from 2015, but which contains a great deal of useful information, especially for beginner analytics ninjas.
Worth reading
Building a Mobile Ecommerce Dashboard in Google Analytics
Online Behavior
This blog has several authors, including Daniel Waisberg, Edin Sabanovic, Ben Collins, and Jonathan Riley.
They present a way of analyzing data that enables website or online store owners to understand customer behavior as effectively as possible. It describes methods for segmenting and testing websites, as well as optimizing them in terms of usability (UX – user experience).
It is not a blog that is run regularly, but new posts appear from time to time. The blog is devoted to marketing techniques and strategies and helps managers and analysts make effective use of data relating to customer behavior on a website.
Worth reading
Using Google Analytics to Understand Your Customers
Moz Blog – Analytics
A blog maintained very regularly; its authors include Rand Fishkin, Carlos Escalera, Andrew Choco, and Bill Sebald.
MOZ has built a very well-functioning marketing community around its tools. On their blog, you can find a lot of information about user analysis, conversions, and adjusted bounce rate.
Worth reading
How to Quickly (and Correctly) Track Google Analytics Across Multiple Domains
Jeffalytics
The author of the blog is Jeff Sauers, who is an independent digital marketing consultant, known for teaching and speaking at many conferences.
On the blog, he shares his passion for analytics and new technologies. He is one of the leaders in analytics worldwide (my subjective opinion). In each post, he presents the problem and its solution very comprehensively, step by step. You could say that his posts are guides on what to configure in Google Analytics and how to do it in order to collect valuable information and analyze it.
Worth reading
Analytics for Every Stage of Business Growth
Kissmetrics -> neilpatel.com
The co-founder and co-author is Neil Patel; if you are interested in online marketing, you have certainly come across Neil somewhere along the way, the author of vlogs and podcasts. According to Forbes, he is one of the top 10 marketers in the world.
On his blog, you will find many articles on web analytics, and in his podcasts, plenty of knowledge presented in an accessible way.
Worth reading
How to Find New Customers Using These 9 Google Analytics Reports
Loves Data
The author of this blog is Benjamin Mangold, who is also active on YouTube. He publishes fairly regularly, and his posts are valuable; I have never regretted taking the time to read them. He is the creator of courses on Google Ads (AdWords), Google Tag Manager, Google Analytics, and Google Data Studio. Thanks to him, you can learn everything related to web analytics. I have read this blog from the very beginning, and I am very grateful to Benjamin for the knowledge he shares!
Worth reading
Using Google Analytics to Understand Navigation Paths
Luna Metrics
One of the most regularly maintained blogs, providing comprehensive and unique knowledge about web analytics. It is an excellent source of information for both beginner analysts and advanced ones.
Worth reading
20 Underused Features in Google Analytics
MegaLytics
Mark Hansen is a lover of reports and everything related to them. He works hard to understand customers and their behavior well and is happy to share his knowledge on the blog. He is the founder and CEO of Megalytic, a leading tool for creating web analytics reports. He has worked as a consultant and entrepreneur, founding, developing, and selling companies, including QDB Solutions and Kinderhook Systems.
On the blog, he writes about using Google Analytics for marketers and small business owners. His posts contain a wealth of detailed information. Written in an accessible way, they make for good reading. You can easily read and digest the information published there.
Worth reading
What Can Google Analytics Track? 4 Surprising Customizations
Simo Ahava
Without Simo, the world of analytics would not be what it is today. As he says about himself, he is an analytics advocate. He has been running the blog since 2013. He is a man of great passion and commitment, and on his blog, he shares detailed knowledge about both Google Analytics and Google Tag Manager. If you want to become an analytics ninja, this is required reading.
Simo Ahava not only shares knowledge, but also often offers free advice – this is a guy worth remembering.
Worth reading
13 Useful Custom Dimensions For Google Analytics
Carlos Escalera – Ohow.co
Carlos Escalera, founder of Ohow, currently Carloseo, is a long-time enthusiast of digital marketing, analytics, and user experience. Since 2014, he has been running a blog where you will find easy-to-digest guides on analytics, SEO, and UX; if you are looking for simple guides, you now know where to look. He does not publish regularly, but add him to your To Read list.
Worth reading
How to Combine m/lm/l.facebook.com Referrals for Better Reporting in Google Analytics
Paul Koks
He runs the blog online-metrics.com and has been interested in digital analytics for more than 10 years. In 2012, he launched the blog to share his passion with others. In 2016, he founded the Digital Analytics agency.
Paul not only writes well; he has also prepared a Google Analytics course. Posts on his blog appear fairly regularly, one or two posts per month.
Worth reading
Ultimate Guide to Reduce Bounce Rate and Increase Conversions
Krista Seiden
Krista Seiden publishes regularly; she has been responsible for analytics at companies such as Adobe, The Apollo Group, and most recently Google. She also helped create the foundations of Adobe’s social analytics tool.
She has experience in many areas related to digital marketing, including web analytics, social analytics, and mobile analytics. Her toolkit includes Omniture, Google Analytics, Business Objects, Microstrategy, and Tableau.
She has been running the blog since 2012, and it contains a great deal of knowledge for advanced analysts.
Worth reading
Using GA Attribution Reports to Optimize Ad Spend
Analytics Ninja
Yehoshua Coren is a master of both implementing and analyzing Google Analytics, as his main area of expertise is web analytics.
Unfortunately, he does not write regularly, but the level of his blog makes it reading material for at least intermediate-level analysts.
Worth reading
Using Google Analytics to Grow Your Business
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Summary
We live in a complex and dynamically changing world full of data. Almost nothing limits the level of complexity of our metrics and the analytical models we use.
In the world of numbers, tables, and charts, never forget common sense. The 15 blogs I have listed above constitute a broad, diverse source of knowledge. I hope it will be valuable to you.
If you have your favorite analytics blogs, share them in the comments.
