Articles on web analytics, Google Ads campaigns, and e-commerce
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Demand Gen & Black Friday 2026: Cracking Google’s YouTube Playbook
On August 17, 2026, Google changed how Target CPA and Target ROAS operate in budget-constrained campaigns. Find out what to do before they eat up your results.
Since its launch, Performance Max has had the same bad reputation: a “black box” into which you throw your budget and pray for results. In 2025 and 2026, Google gradually made much more detailed reporting and new control tools available-but that does not mean the problem has disappeared. In this article, I show what specifically […]
The traditional display network is undergoing its biggest transformation in a decade. Demand Gen campaigns in Google Ads are replacing classic Display, allowing you to reach users on YouTube, Discover, and Gmail before they even type a specific phrase into the search engine. Here is a complete guide to building demand in e-commerce, services, and […]
How much does a Google Ads audit cost? Check the scope of the service, the factors influencing the price, and the situations where an audit really pays off.
