Articles on web analytics, Google Ads campaigns, and e-commerce
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Google Ads shows more conversions than GA4 key events? That doesn’t necessarily mean an error. Discover the 5 sources of discrepancies and a reporting framework.
Switching from Universal Google Analytics to Google Analytics 4 may seem daunting. I had mixed feelings myself when I saw the new dashboard. I started looking for arguments for and against it, because Google Analytics 4 is still in beta and does not have all the features/reports that Universal Analytics had. The argument that ultimately […]
How would you like to be able to create custom remarketing audiences. Let’s assume you are interested in people who clicked the video play button, read 75% of the content on a selected page, or downloaded a PDF. With Google Tag Manager, you can send such events to Google Analytics and, based on them, create […]
Avinash Kaushik describes bounce rate as follows; according to him, these are users who came, puked and left. I would add that you have just brought in a user to whom you have little to offer, and they slap you in the face! However, there are exceptional situations, websites, and subpages that you will learn […]
Google Analytics – Metrics Today’s post will give you a closer look at two important metrics in Google Analytics. Many users know what the bounce rate is and that its value is important for their online business. However, they do not know how and on what basis its value is calculated. The situation is similar […]
What to read to become a web analytics ninja. Regardless of whether you are an analytics expert or a beginner, you can always improve your skills. No one is born an expert! Anyone who does not improve their skills in such dynamically changing conditions falls far behind in a very short time. Most of the […]
9 custom Google Analytics alerts for e-commerce Today’s article is about custom alerts, which are extremely helpful when running an online business. Whether you are a business owner or someone managing a client’s business, alerts will be useful to you. In this article, you will learn: What custom alerts are for and how […]
Introduction I remember it as if it were today: October 2011, when most of the keywords through which users arrived at websites from organic results were hidden under the now-famous (not provided). To solve this problem, Keywords Hero appeared, which I wrote about 2 years ago. Site search is not a very popular topic, yet […]
Introduction In marketing, funnels (or conversion paths) are a sequence of events that your customers must go through in order to convert. Google Analytics allows you to track every step along this path. Today I will show you how to properly configure conversion paths and why they are so valuable. Once you have configured them, […]
Keyword Hero – a tool that restores Google Analytics functionality. You probably remember 2011, when Google Analytics allowed you to check the phrases that brought your users to your website. It was a source of genuinely valuable data; after analyzing it, you could optimize your store very effectively and attract more traffic from organic search […]
How to speed up a website Does it annoy you when you have to wait a few seconds for a page to load? Yes, that is the moment when you want to go back in your browser and choose another one. Research has shown that even a 250 ms difference in page load time between […]
I decided to create a list of extensions that are very useful or even essential for people working in web analytics. If you do not know them yet or have not used them for a long time, they are definitely worth revisiting. # Google Tag Assistant With this Chrome extension, you can check whether tracking […]
As every year, Google published a list of the most frequently searched terms in 2016. The list is hardly surprising, especially when it comes to global searches. However, I remember how many Britons after Brexit were checking what the European Union is. What surprises me, and at the same time saddens me, is that Pokémon […]
# Google Search Console This is an essential tool previously available as Google Webmaster Tools. You could say it is the most important place where we can find information about the health of our website. After connecting Google Search Console with Google Analytics, we have all the information at our fingertips. Using Google Search Console, […]
