Articles on web analytics, Google Ads campaigns, and e-commerce
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Introduction I remember it as if it were today: October 2011, when most of the keywords through which users arrived at websites from organic results were hidden under the now-famous (not provided). To solve this problem, Keywords Hero appeared, which I wrote about 2 years ago. Site search is not a very popular topic, yet […]
Introduction In marketing, funnels (or conversion paths) are a sequence of events that your customers must go through in order to convert. Google Analytics allows you to track every step along this path. Today I will show you how to properly configure conversion paths and why they are so valuable. Once you have configured them, […]
How well do you know the people who visit your website? Do you know how they find you and how they reach you? Perhaps you are already measuring online traffic by checking how many users visit your website each day. With Google Analytics, you can see exactly how users arrive on your website. Are you […]
Keyword Hero – a tool that restores Google Analytics functionality. You probably remember 2011, when Google Analytics allowed you to check the phrases that brought your users to your website. It was a source of genuinely valuable data; after analyzing it, you could optimize your store very effectively and attract more traffic from organic search […]
How to speed up a website Does it annoy you when you have to wait a few seconds for a page to load? Yes, that is the moment when you want to go back in your browser and choose another one. Research has shown that even a 250 ms difference in page load time between […]
I decided to create a list of extensions that are very useful or even essential for people working in web analytics. If you do not know them yet or have not used them for a long time, they are definitely worth revisiting. # Google Tag Assistant With this Chrome extension, you can check whether tracking […]
As every year, Google published a list of the most frequently searched terms in 2016. The list is hardly surprising, especially when it comes to global searches. However, I remember how many Britons after Brexit were checking what the European Union is. What surprises me, and at the same time saddens me, is that Pokémon […]
# Google Search Console This is an essential tool previously available as Google Webmaster Tools. You could say it is the most important place where we can find information about the health of our website. After connecting Google Search Console with Google Analytics, we have all the information at our fingertips. Using Google Search Console, […]
